As mulheres e o ciclismo: design como articulador de práticas seguras e motivadas às mulheres na cidade de Curitiba

Abstract

This work reflects on the role of designers as social and cultural articulators of information and digital communication, which can enhance the construction of discourses and experiences for social transformation. In the context of gender relations and the actions of women in society, we present an account of the practices of women in cycling, their challenges and their ways of living life in sport and in the city, based on their speeches. As a result, the graphic documentation of an Instagram channel and the dialogue and information actions, articulated by social networks, are forms of dialogue relevant to the construction of groups, communities and the opportunity to discuss topics of encouragement and information for women.