O uso do design thinking como gerador da inovação: um projeto em uma clínica pediátrica

Abstract

With the advancement of technologies, innovations within the organization are necessary for them to stand out in the market, mainly due to changes in consumer interests. With innovation, it contributes to the structural advancement of an organization that already has, as value attributes, efficacy, effectiveness, safety and quality, driving improvements in the development of the strategy and determining that opportunities are seen for solutions to possible contingencies. The Design Thinking methodology emerges in this context of changes, where innovation and creativity are established as essential factors for competitiveness. It comprises a creative and strategic process, bases on human centrality, which aims to understand the real needs of users within the organization. With its use, it intended to understand the real needs of users of a pediatric medical clinic in Greater São Paulo and suggest the creation and implementation of an application to improve communication, cooperation and supply of users’ needs. Through this, the results obtained and analyzed, with a detailed study, arising from form and questioning to really understand the main needs of all users of the clinic, achieving innovative solutions for the improvements of the investigated problems.