Mídias sociais nos processos de recrutamento e seleção: sua utilização por recrutadores e recrutados

Abstract

The advancement of digital technologies and their increasing use throughout society and its organizations has caused several changes in traditional Recruitment and Selection (R&S) practices. Communication platforms and social media have been strategically adopted in R&S routines. Thus, this work sought to raise how the use of social media occurs in R&S processes and how this is perceived by both candidates and recruiters. The study is presented in three parts: first, a systematic review of the literature was carried out to raise the way in which social media have been incorporated into the R&S processes, and then, the way in which candidates perceive this process was raised, through an electronic survey resulting in 480 responses from potential job candidates, finally, the recruiters’ perception was raised qualitatively through semi-structured interviews with ten professionals working in the HR area. Quantitative data were analyzed using multicriteria statistics and for qualitative data analysis, content analysis was used. Among the main contributions of the research, it is possible to highlight that the use of social media in recruitment processes, the dissemination of vacancies and the practice of cybervetting on social networks are becoming increasingly common. Recruiters effectively look for information about potential employees on networks, where the various informative social media are verified. Finally, the advent of social media has altered the traditional format of human relationships that have become virtual most of the time, as if this were their transmitted nature.