Designers como produtores de cultura: estudo autoetnográfico de um processo de conscientização coletiva

Abstract

This work reflects on processes of collective conscientization through which designers immersed in the labor market pass when they organize themselves to critically educate themselves. Seeking to emphasize the personal experiences of the author who participated in the process itself, this work reads her as a field of research, or subject-researcher. However, the research is not limited to analyzing a personal experience. Supported by the autoethnographic method, which navigates between the autobiographical and the ethnographic, it seeks to understand the individual processes that permeate its cultural, political and social context, in order to broaden the lens of investigation of the macro processes that pervade there. In order to bring evidence of the culture in which the research is inserted, an analysis of the report of another designer is carried out who, in addition to being in a condition of conscience similar to the author, also composes the same informal education space as her: Design & Oppression network. It is understood that the network played a key role in the different paths of conscientization taken by the designers. Supported by a theoretical contextualization regarding the concept and rescuing the work of Paulo Freire and Álvaro Vieira Pinto, this work seeks to bring a reflection on the role of designers as culture makers.