Criativas: uma investigação acerca da falta de mulheres nos setores de criação das agências de publicidade brasileiras

Abstract

In the historic context where women achievements in the work field seemed to have been surpassed by the feminist movement, they are still rare in the creative department in brazilian advertising agencies. Seeking to promote a reflection upon the lack of women in this sector, this work used bibliographic references on gender and art history studies, aiming to comprehend the historic and social processes that caused inequalities in agencies. The research project resulted in a communicative action which seeks to generate debate about the lack of women in the creative department, as well as to propose a gradual change in the scenario of agencies and therefore a greater participation of women in the creative field.