Aplicação do design de marcas como ferramenta de empoderamento feminino

Abstract

The general objective of the work is to investigate, through the development of a pilot project, how design is applied as a tool for female empowerment and appreciation of women in society. In order to reach the general objective, a series of specific objectives were elaborated, namely: to carry out a theoretical research on brand design and women’s social problems; identify the application of brand design to combat women’s social, economic or cultural problems and analyze the data collected in the light of theory. It is proposed, therefore, to present reflections and analyze the influence of graphic design in the lives of the female audience today, based on the principle of bringing innovation, creativity, research and development of new strategies and tactics to engage the female audience in graphic design. From this perspective, graphic design can be considered as a vehicle for social inclusion for the female audience, who can occupy any space they wish with determination, skills and knowledge.