Causation e effectuation como timeline do empreendedorismo: uma pesquisa-ação no mundo dos doces

Abstract

There is an exponential growth of new ventures and several people are deciding to start a company. With the purpose of deepening the understanding about entrepreneurship, behavior and entrepreneurial actions of new companies, this study analyzes the logics of causation and effectuation, evaluating which is the predominant approach in the development process of an enterprise in the confectionery sector. For that, an analysis of the literature was carried out with the purpose of covering the areas of study linked to the entrepreneurial process. Through action research, with the complementarity of document analysis in a company in the confectionery sector, a timeline of the main events from its foundation to the present day was conceived, highlighting the main stages of development of the company and the theory predominant entrepreneur at each critical stage. Only then was it possible to understand the rapid transition between causation and effectuation logics, as well as the combination of both according to entrepreneurial opportunities. In such a way, the present study contributes to the current literature and can help future studies about entrepreneurs in the confectionery area.