Mapeamento comercial: sistema de gestão de relacionamento com o cliente para empresas de formaturas

Abstract

This work proposes the development of a web application to be used by the commercial sector of graduation companies, proposing significant improvements in the way of managing their negotiations through the proper registration of information in the system, which, in addition to standardizing the formatting of data, allows users to access data online, view and interpret information in an intuitive way. One of the great difficulties among managers of companies in this segment concerns the monitoring of negotiations, where, since each representative works independently and in a different region, the way of conducting such negotiations ends up being dynamic, making the registration and monitoring of information something complex for both the representative and the manager. The system in question seeks to register classes and students from various cities and institutions, allowing the system user to document their attendances, prospecting and negotiations in an organized and standardized manner. With this, the application aims to assume the role of a customer relationship management (CRM) system, to be used as a main tool for managing negotiations, thus enabling the extraction of market statistics since both successful and unsuccessful negotiations will be registered in the application, and representative performance based on records contained in the system so that their attendance history will be recorded in the application.