Perfil do consumidor de carne suína na cidade de Dois Vizinhos – Paraná

Abstract

Pork is the most consumed animal protein in the world. Brazil, compared to other countries, still presents resistance from its consumers due to lack of information. The objective of this work was to determine the profile of pork consumers in the city of Dois Vizinhos – PR. To carry out this work, was considered the population size of the city 413 questionnaires were applied using the survey research methodology, through online interviews with the following questions: Consumer profile (age, gender, education and income), consumption of meat (frequency and preference among species), consumption of pork (in natura and/or sausages), preference for purchasing pork (market, butcher, direct from the producer and own creation) and the main reasons for consuming pork. In general terms, the survey showed that the majority of respondents were women, aged between 21-30 years, with a monthly income of up to 4500 reais, who more often consumed sausages when compared to fresh meat. They were used to consuming these meat products and found the meat tasty and healthy.