Integração vertical e cooperativas paranaenses: aspectos-chave na adoção estratégica

Abstract

In the context of the economy of Paraná, cooperative organizations have assumed a central role in agribusiness, where nowadays, most of these organizations have complex agro-industrial systems, having a significant impact on the economy of the communities where they operate. The present work has as a fundamental proposal to characterize the key aspects and regularities presented in the adoption of the vertical integration strategy of agricultural cooperatives in the state of Paraná. To this end, a systematic bibliographic review was developed, which sought to build, through the search for a portfolio of articles, the central themes for the vertical integration of agricultural cooperatives. From this, six perspectives were raised, which became key factors for the construction of a semi-structured questionnaire, which was applied to the manager of an agricultural cooperative. Subsequently, the tool in question used the AHP - Analytic Hierarchy Process - decision-making method, which allowed the measurement and classification according to levels of importance of each one from the perspective of the interviewee. The questionnaire was applied to employees of a cooperative in the Campos Gerais region, in Paraná, where the data were later analyzed. The values obtained from the application of the AHP method, together with the six key construction perspectives, allowed a diagnosis of the cooperative in question, which makes it possible to understand the context of the adoption of the Vertical Integration strategy. The results of the adoption of the Vertical Integration strategy in agricultural cooperatives in Paraná occurred mainly in view of perspectives such as Innovation and Internationalization.