Cultura orientada por dados e análise de negócios no setor público: uma abordagem para aprimorar a tomada de decisões

Abstract

Decision-making is a crucial process for the success of any business. The ability to make accurate and informed decisions is one of the most important skills for public service leaders and managers at all levels. The present work aimed to analyze the importance of data-driven culture and business analysis in decision-making in the public sector, proposing an approach to improve it. The Goal Question Metric (GQM) was used as a methodology to measure and evaluate the effectiveness of the proposed approach. The Microsoft Forms platform was used for data collection, with a Likert scale to assess employees' perception of data-driven culture in the organization. Topics such as data-driven, data governance, importance of business analysis in the public sector, and the main tools and technologies used were addressed. Based on the studies carried out, an approach is proposed that involves the creation of a strategic business analysis plan, the definition of clear goals, the selection of appropriate analysis tools, the integration of data from different sources, and the provision of training for the team.