Construção de um modelo teórico de negócio para viabilização de um produto de marketplace – GreenFoods

Abstract

About 9.8% of the global population was a!ected by hunger in 2021, corresponding to 828 million people. It is estimated that 1.3 billion tons of food are wasted every year, which would be enough to feed about 2 billion people. Hunger and food waste are topics widely discussed in various political and economic scenarios and there are several initiatives trying to minimize these problems. One of them is the development of a marketplace product that aims to join restaurants with customers by selling meals that would be discarded but suitable for consumption, cheaper than other restaurants. Therefore, a business model was developed to enable a product minimum viable, a marketplace product - GreenFoods. The information, data and activities were directed along the specialization course on entrepreneurship topics. Therefore, the nine areas of the business model canvas were involved, such as its categories and elements, in order to help to identify the customer, strengths, functionalities, innovations and costs, as also serve as a support for decision-making.