Análise de viabilidade econômico-­financeira de uma microcervejaria na região oeste do Paraná

Abstract

Alcoholic beverages have been present in the population's daily life for thousands of years, with beer being one of the most popular and consumed among them. Observing the exponential growth of the culture of production and consumption of craft beers in Brazil, there is na opportunity for new entrepreneurs who seek to innovate through high added value products. In this sense, the present work had as main objective to elaborate a business plan able to assist the implantation of an enterprise in the sector of microbreweries in the city of Cascavel/PR, so that the risks and challenges were known and minimized in advance. From the point of view of technical procedures, the study methodology was based on a bibliographic survey, which address and analyze all the essential elements for the development of an business plan, so that they are put to the test in practice, such as Net Present Value, Internal Rate of Return and Payback. After analyzing the Business Plan, which was composed of a market and consumer analysis, carrying out a Marketing Plan, Operational and Financial, it is concluded that the implementation of a microbrewery in the city of Cascavel is viable. However, it should be noted that complementary actions and analyzes may have to be taken over the course of the project, mainly due to the volatility faced by the world economy.