Plataforma para fidelização de doadores de sangue

Abstract

In Brazil, the population is not used to donating blood. Even with well-known campaigns, which warn about the need for donation, many do not go to the nearest post to perform the act. Among several justifications, it is known that one of the corroborating factors is the fact that, in a world with current technology, people still need to call or go to health centers to obtain updated information and schedule their donations, thus resulting in giving up, often prematurely. Seeking a solution to these obstacles comes the Sangue Bom project carried out at the Blood Center of Campo Mourão. Based on this case study, the development of a platform was planned to relate blood centers, commercial partners and to retain blood donors through the benefits offered to them by the partners when they make donations. The system was prototyped and developed for mobile and web platforms, accessible over the internet through a browser.