Coletivo Ponte: design aplicado na promoção do diálogo sobre veganismo na UTFPR

Abstract

This work investigates the possibility of design interventions proposed in a university environment in order to contribute to the creation of self-managed organizational structures, based on highly complex problems such as changing eating habits. It is possible to divide it into two moments: for the first one, hegemonic methodologies and tools present in approaches such as Service Design and Design Thinking were used. For the latter, the Double Diamond model was used, which allows a broad approach and the use of several immersive techniques with an exploratory purpose. After the data collection, patterns analysis, and information reframing, a methodological change was necessary, leading to the second moment of the work. Based on quali-quantitative subsidies, other possibilities were explored and tested, demanding in addition to technical tools, high personal involvement, and active presence, relying on approaches of infrastructure and emancipatory design, to detach from preconceived and mechanically replicable models of market bias. From this new approach, the importance of designing not just an isolated, limited, and top-down solution was acknowledged, but rather trying to create an infrastructure, in the form of a university union aligned with veganism that can act permanently in the production of design interventions that start from the bottom up, facing all the complexity of this theme. It was concluded that the role of the designer can extrapolate the production of artifacts by itself, contributing to the construction of support networks that catalyze the empowerment of communities, corroborating the importance of dialogic action.