Desenvolvimento de identidade visual para o videomaker Vitor Richter

Abstract

This project consists of the development of a visual identity for the video maker Vitor Richter, from an adaptation of the methodology developed by Bruno Munari and the knowledge acquired during the technologist course of Graphic Design offered by the Federal Technological University of Paraná, in addition to practical knowledge acquired in the labor market. Aiming at the consolidation and differentiation of the client in the job market, the development of formal elements that together form a visual identity becomes essential. The internal and external contexts of the client will be considered, considering the means by which the work is linked, the competitors, and the target audience to be reached. At the end, the client’s new brand will be presented along with the brand manual for its correct application.