Economia gerencial: estratégias de gestão econômica na administração empresarial como desempenho competitivo à organização

Abstract

Management models come in the most varied formats and are being adapted. Technologies and other evolutions at a global level exert pressure for this to happen, while the peculiarities of these models play an important role in this global transformation. With the power to competitively differentiate associations in the segments in which they operate, these peculiarities become evident if prospects for managerial potential. And the present work sought to highlight them following the Balanced Scorecard - BSC model and the Economic Management System - GECON. Identifying the economic management policies carried out by technology companies in the southwestern Paraná mesoregion, from the perspective of their managers and also analyzing the practical proximity to the assumptions of the aforementioned models, exclusively from the perspective of Managerial Economics. Through a questionnaire and following a quantitative methodology, this work presents information relevant to the view of the managers of these companies and, mainly, about their management practices.