Letramento digital em escolares pela mediação do gênero propaganda social

Abstract

Planning and implementing didactic activities to develop diverse competences in students, for example, linguistic, discursive and technological, constitute fundamental teacher actions for the reflective teaching of Portuguese Language, with a view expanding literacies of beyond from education school, that's why such I assumed challenges in this master degree academic work. With anchorage in one sociointeractionist conception of language, of text and textual genre, in the notion of digital literacy and in a procedural perspective of text production at school, specifically in the Gender Studies Project in the Educational Universe/PEGUE from Santos (2001), I elaborated and I applied an educational product composed of a series of activities to comprehension and production the multimodal genre social advertising, with do the use the Canva technological platform, close with students from the 7th grade of Elementary School at a public school in Londrina, Paraná. The research is basically characterized as qualitative and field research, as I carried out the study in the context of synchronous remote teaching, in five meetings, in the 2020, during the coronavirus pandemic, and had by specific objectives to report the application of the educational product and analyze the results. The results attest that the students established dialogic and collaborative relationships on the way to work, produced good level of appropriation from the enunciative traits of the genre under study, produced advertisements creative and explored Canva resources, thus confirming the functionality and productivity of the didactic proposal.