Análise de impacto em vendas com lançamento de novo produto

Abstract

In search to be presented in this work, having two main objectives: to identify or conduct the sales carried out from courses at the Escola Conquer, and to change the behavior of two students in relation to the Knowledge Areas to the courses that you are accessing. Or cenario that was analyzed, raised in consideration of a campaign that involves or launching a new product: Conquer +. All the results shown, have been obtained or the result analyzed before the campaign is released. Through the application of statistic models, we have concluded that there is a change in behavior on each day and hours of sales, apart from a higher interest in Knowledge Area that Leads and Management, and a decrease in interest in New Economy courses. These analyzes are shown through graphs (bars, lines and bubble).