Apontamentos para construção do branding territorial para Campo Largo, PR a partir do olhar dos stakeholders sobre o patrimônio local da região

Abstract

This work aims to identify and map the local heritage of Campo Largo in Paraná, interview individuals who represent the economic, social and cultural development sectors of the region, understand their perspective on the territory and point elements to guide the construction of territorial branding to the place. An analysis of the vision of stakeholders about the region’s local heritage will be presented, based on data obtained from a questionnaire applied to identify and analyze the elements that distinguish the territory based on people’s perceptions. To build a territorial identity it is necessary to consider the dynamic elements that are part of this system, not only physical and geographic, but also symbolic, historical and cultural aspects, só this study will be based on people’s perspective. As a result, this work intends to point elements for the construction of the territorial branding for Campo Largo based on the qualities of the place identified from the perspective of the stakeholders.