Poemas e a construção de sentidos: uma análise dos discursos digitais nativos no Instagram

Abstract

This study describes the processes of meanings construction in the poetry genre within interactions in digital environments. In these limits, we seek, more particularly, to highlight intertextual correlations between the comments of followers and the publications of poets on Instagram. To support the analysis, the work was based mainly on concepts and ways of approaching the text/discourse by the theory of native digital discourses in Paveau (2014; 2021) and the textual analysis of the discourse in Adam (2011; 2019). As a methodology, we chose a descriptive and interpretive approach in order to observe the main characteristics of native digital discourses in a selected corpus of poems published on Instagram. In the corpus, we explore the emergence of the pathematic argumentative modality (AMOSSY, 2018) and the emotions (PLANTIN, 2010) in the (re) construction of meanings that occur in the comments of these publications and we identify how the profiles of poets are constructed in this social network according to the tools available in the architecture of this media. This study was justified by its historical importance as a record of interactions that occur on Instagram poets’ profiles, a free media and one of the most accessed social networks in the world, considering its techno-discursive aspects that involve human feeling (emotion), language, technology and the liquid universe where they are inserted. Thus, we observe that the poem/poetry production process on Instagram is based on a digital ecosystem connected in networks that expand through interactions in different technodiscursive blocks, as in the case of conversational comments that extend verbally the first genre. In this context, we identified that, from a hybrid and multisemiotic text (verbal, visual, gestural, sound and digital) produced by multimedia tools native to the internet (technography), the discourse subject (poet) projects an argumentative effect on the receiver (mimese/pathos/emotion), with a view to inducing interactivity in the media through techno signs (clickable non-verbal iconic elements with a semantic discourse function such as like, comment, save, share, etc.). This interactivity can then be measured and managed by the machine’s algorithm, within the perspective of the values that circulate in this media: the influence for the consumption of ideas, products and services.