Contribuições inusitadas de artistas para animação em motion graphics: “the unexpected tales”

Abstract

The present work arose from the author’s concern and observation about animation issues from the analysis of the Brazilian and American motion graphics animation market, observing its protagonists and the privileges they need to have some prominence in this market (in this first only by observation and intuition). We seek to better understand this last factor to try to promote and diversify the animation industry. The research led us to two tools: co-producing works with people who do not know how to animate is a way to discover new processes that enrich the current production on the market; and the lack of this diversity of ideas and different ideas of local speech is only harmful to it. Thus, we face the following problem: how to develop and execute a proposal for collaborative work with representatives of minority groups in the field of animation in graphic animation, composition contributing to the expansion of narratives in this area? Among the options analyzed, it was concluded that the creation of an animated series with the history of each artist could be a good strategy to value multiple productions. We then created a project called The Unexpected Tales (or artists’ contributions to the motion graphics animation market) on the theme: “penultimate day ... - (the sentence must be completed by the artist). For the result, we went through the stages of pre, post and production, gathering the illustrations of artists and animating their graphic pieces.