Scrum como ferramenta de gestão de projetos em escritório de design gráfico

Abstract

The concept of using agile methods in project management is well disseminated and, in some areas, the practice is widely used and disseminated. However, few studies describe agile project management within the area of Graphic Design. This article presents the result of a case study in which the Scrum agile method was applied to a Visual Identity project carried out in a small Graphic Design Office. The purpose of the paper is to analyze the implementation of the Scrum agile method in projects in this service sector, in addition to answering some elaborate questions: How to adapt a design methodology that meets the specifics of a Graphic Design Office? What efforts are needed to achieve the completion of projects on time and with the desired quality? How to plan, control and manage time in Graphic Design projects? With the results achieved, the company concluded that the Scrum methodology is adaptable to the specificities and positively meets the needs of both the development team and managers.