Método de controle do planejamento estratégico: aplicação em departamento de desenvolvimento de produto

Abstract

This subject propose to implement a tool for monitoring and strategic control, through the Balanced Scorecard (BSC) concepts, in the product development department of automotive parts company, with a business office located in Curitiba/PR. Aiming to control the results of the activities carried out in the department, a structured control tool and practical methodology should be established to visualize results deviations looking for strategic planning targets of the company and product development department. Considering the problem of how to control and guarantee the quality and time of results, it is intended to apply structured control methods that allow reactivity in the management of the activities to keep the strategic planning of the company, through the unfolding of the activities in the product development department. For development the tool, the main bibliographies, of the main authors, about the theme were considered and internal researches were carried out in other departments of the company. With the results of research, was developed the action plan to create the indicators to be implemented in the department control plan. In order to complete the first stage, the results and future action plan were analyzed, in order to achieve the quality standards required by the company.