Empreendedorismo social e a Associação Shalom: uma análise sobre o Projeto Social Dia do Pobre na cidade de Curitiba

Abstract

This research addresses the theme of Social Entrepreneurship in the Brazilian context, with special focus on the activities of the Shalom Association, located in the city of Curitiba and its possible contributions in the care and development of the most needy communities around it from the analysis of the Poor Day. The objective is to analyze the relationship between the concept of Social Entrepreneurship and the Poor Day project, carried out by the Shalom Association from the specific objectives that aim to conceptualize Social Entrepreneurship in the Brazilian context; to write the history of the Shalom Association with the needy of the communities in the city of Curitiba and to characterize the project Poor Day. In all, four reference volunteers were established as research subjects, directly or indirectly responsible for the social actions of the Poor Day project. Three analytical categories were defined: the first concerning the conception of Social Entrepreneurship, the second regarding the relationship of the Shalom Community and Social Entrepreneurship, and the third concerning Social Entrepreneurship and Poor Day. In the light of all the information gathered, it appears that although the members do not master the concept, the Poor Day Project has relationships in the context of Entrepreneurship in the following dimensions: continuous assistance and more than assistance to the most needy, establishment of collaborative networks, private initiative to solve needs in society. However, as the most fragile dimensions, it is possible to point out the following: no establishment of fixed benefactors, lack of effective method to assist the assisted, lack of direct volunteers for the day of action.