Fábrica de pão de queijo

Abstract

The work aims to present the economic viability for the implantation of a cheese bread factory in the city and country of Panamá. The said factory will operate with a product entirely Brazilian and little know in the country. For this, a quantitative market research was developed to guide and evaluate the marketing directions as well as the receptivity of the business by the target audience. Being taken into account through analysis, the constant growth of this segment. Where the project includes as a strategic plan the marketing plan, the financial plan without failing to assess the viability and the capacity to generate profit. The study was also present to evaluate the projections of costs and expenses as well as the necessary investment for the implantation of this factory. Thus, the final milestone of this study presents, through financial indexes, a very attractive return on investment within an acceptable period for the partners. Thus realizing the real possibilities of implementing this project.