Planejamento estratégico para escritório de advocacia: um estudo de caso

Abstract

Strategic planning is an efficient and indispensable tool in companies, as it helps administrators to obtain better conditions to evaluate their business. The main objective of this work is to elaborate a strategic planning model, applying the Balanced Scorecad in a law firm. This research is characterized as a case study, descriptive and qualitative. The study used the semi-structured interview to perform data collection and analysis. According to the data analyzed, it was observed that Alfa Advogados Associados needs to reorganize, reinvent and adapt its office to the market and to the expectations of its clients, implementing a management model aimed at planning and controlling the activities performed, in order to position itself in the market to win new customers. After analyzing the strengths, weaknesses, opportunities and threats of Alfa Advogados Associados, a strategic plan was prepared for the firm, using the Balanced Scorecard (BSC) to assist the company's management process.