Análise da otimização do fluxo de um funil de vendas de uma indústria de produtos congelados através de ferramentas online

Abstract

This work had as main objective to present a method of sales potentializing through online tools of a frozen food industry in the north of Paraná, aiming at a better market positioning of the company before the fierce scenario of global competitiveness. In a universe increasingly connected and dependent on online tools and digital media, positioning itself in an adequate and efficient way in this environment represents a great competitive advantage and increases the company's chances of surviving the market. Methodologically, the research included a case study, using data collection and analysis through Excel to prove the results of the optimization of the company's sales funnel. Through the work, it was identified the great impact that social networks can cause in increasing the sales volume of local companies, through campaigns with their respective objectives chosen correctly and with the use of specific geolocations.