Análise dos facilitadores Lean e Green: um estudo de caso em uma indústria de eletrodomésticos

Abstract

When facing an unfavourable economic reality, companies inevitably value maximizing profits over production costs. Therefore, the product development process must be seen as a strategic sector, as it has the ability to determine the materials and processes involved in the manufacture of products, as well as being directly linked to innovation and time to market new products. . Thus, the establishment of lean and green product development practices increase the level of competitiveness and efficiency in business development processes. Through the determination, from a literature review of the main practices of lean and green development processes, and subsequent application of a questionnaire, maturity against lean and green enablers in a product development sector of a large appliance company. With the work it was possible to verify that the studied company has a considerably structured product development process, and, from the one proposed by Hynds et al. (2014), the company's maturity level was defined, based on the sum of the questionnaire responses, as “established”.