Análise da utilização da tecnologia da informação pelos gestores de micro empresas no município de Chopinzinho - PR

Abstract

In current days, information technology (IT) is present in people's daily lives in many ways, from a simple application to a more complex software. IT usage tools are becoming increasingly accessible and by popularizing this management system, it has become increasingly feasible to acquire financially. In view of this, this research has the objective of analyzing the use of IT by the managers of micro enterprises in the municipality of Chopinzinho - PR. To achieve this objective, a descriptive survey was carried out using the survey method, through the application of questionnaires for quantitative data analysis with the managers of companies in the municipality of Chopinzinho - PR. A total of 31 responses were received, and the following results were obtained: (i) the profile of the majority of female managers, with a predominant age group of 30 to 39 years, most of them have post-graduate education, about 77% of the respondents are in their first business, 68% have been working in their business for more than 5 years, the majority (58%) of micro-enterprises are open for less than 10 years, the predominant sector of micro-enterprises is commerce , and the respondent managers are mostly business owners, (ii) as to the reasons that led or would lead the micro entrepreneur to adopt the Ti in the company, those who presented the highest averages with note 4.7 was to ensure the smooth operation of the company, perform activities and perform specific tasks more quickly. The reasons that had the lowest average were: competitors have also adopted (3.1) and large existing competition (3.3); (iii) the reasons that inhibit the micro-entrepreneur's companies from adopting IT that presented the highest averages were lack of technical support (2,2) and do not have an adequate organizational structure (2.0). The lowest averages were resistance by employees (1.6) and technology will not improve customer service (1.7); and (iv) the benefits obtained from the use of IT with the highest averages were the improvement in the information presented by the reports (5.0) and improvement in the planning and management process in the organization (4,9). The benefit with the lowest average was: it does not apply (1.8), which means that there is no benefit obtained by using IT. According to the collected data, it was evidenced that IT is essential for the support in the information management, because:it improves the information presented by the reports, it helps in the process of planning and direction in the organization and it increases the capacity of correlation between the different areas of the company. There is a concern of micro-entrepreneurs to keep abreast of the industry in which they work, as there are advantages in being technologically updated, such as working less, having more time to plan and study, greater income, greater knowledge of technology, information technology facilitates the work of micro entrepreneurs, providing a higher quality of life for them.