Planejamento estratégico: uma proposta para viabilizar o aperfeiçoamento organizacional e a inovação aberta em um campus universitário

Abstract

The public federal universities, instituted under the form of autarchies or public foundations, integrate the indirect public administration and have didactic-scientific, administrative, financial and patrimonial management autonomy, must obey the indissolubility principle between teaching, research and extension, according to the article 207 of Federal Constitution of 1988 (FC/88), making them extremely complex organizations. The (relative) autonomy of these institutions, as well as their connections between teaching, research and extension activities, are observed in their administrative structures, norms, in the ways to administrate and evaluate their own management, in the actions of their agents, namely, on the daily execution of their functions. In view of this, it is essential that such entities admit varied management techniques, which would promote the transformation and organizational innovation, considering the high need to provide more effective services to the citizens in name of the State. In this sense, open innovation, as a tool to enable social participation in the directions of public management, coupled with strategic planning of operations, aimed at clarifying the mission in pursuit of the desired vision for the future, is a valid instrument to enhance the performance of the public organizations, which contributes to reach results that are more transparent, efficient and effective. Bearing that in mind, this research seeks to develop and present a proposal for strategic planning that provides opportunities for organizational innovation and supports open innovation ventures at the Advanced Campus of Jandaia do Sul (Campus JA), from Federal University of Paraná (UFPR), as a management support device, suggesting an itinerary for changes of the outlined instrument, case necessary and having the organ’s interest in its implementation, admissible in other planning processes oriented towards innovation, with the intention of ensuring a more solid application of the material originated. The work, a case study based on bibliographic, documental and participant observational analysis, consists in a qualitative, applied and exploratory-descriptive research. Through this dissertation, it is intended to offer subsidies that help the examined institution to improve its deliveries, collaborating to meet the demands of the population.