Publicidade e educação: aproximações possíveis

Abstract

This work seeks to offer better tools for the elementary school in its current context of informational flood and predominance of scientific advancement. The approximation between education and advertising is the suggested approach, in order to integrate the school practice into the context of the globalized world. The school must be aware of the world in which it establishes its institutional existence, hence the importance of knowing the operating bases of the economic system and to understand how the obstacles and opportunities presented to students can unfold themselves. The importance of advertising is visceral, as it is seen as the capitalist system itself, since consumption becomes a reality through the implementation of persuasive techniques which can stimulate the formation of habits and behaviors. It is by taking a step into the direction to approximate and no longer reject the industry advertising ways that educational practice techniques aiming at meaningful teaching can take place. Having these theoretical bases consolidated, this work seeks to provide the teacher a lesson plan in which he or she can present, in a practical way, the main goal elements contained in this work. Thus, such a plan proposes the creation of an advertising piece based on learning goals specifically targeted to geographic science (reading the territory) along with an integration with the Portuguese language (since there is primacy of language in communication). At the end, the teacher will have made use of Information and Communication Technologies (ICT), as well as his or her students through a practical work.