Perfil da gestão de negócio do personal trainer em estúdios de Curitiba/PR

Abstract

The fitness market in Brazil has had a great development in recent decades. The number of academies increases and, in 2014, it reaches 30 million units, surpassing the mark of 7 million students, being then a bigger market in number of academies of Latin America. Among the many areas that the professional trained in bachelor’s in physical education acts, the focus of this work is in the Personal Trainer segment. This issue opens a great opportunity and is offered by the service of the same, while the people seek several objectives, such as: quality of life, status, physical preparation, among others. Thus, the current concept of entrepreneur in actuators in Curitiba/PR. The procedures were methodological for conducting a quantitative descriptive research, through the application of a questionnaire, were answered by 80 questionnaires in the data collection, and 19 were excluded because it was part of the exclusion criterion of the study, that is, the participants had no Regional Physical Education Council record, totaling 61 questionnaires apt to present the main study. Data were collected through descriptive statistics. The main non-health sector companies are those that are worried about making updates and / or courses in the area, in addition to seeking to do some evaluation of their work with their clients. In the marketing part, the professionals demonstrate to be involved, although they are more limited in this area. Finally, the management of the company should be more detailed, and structures should be ensured in the industry.