Marketing pessoal na atuação profissional de designer de interiores

Abstract

The activity of Interior Design goes back to the old period and extends to the modern period, but in Brazil it was recognized only from Law n. 13369/16, which now regulates the professional performance in the country, bringing greater security and autonomy in the labor market. Until then, this professional was in the margins of other professions already regulated, and could not sign projects, for example. This study aims to analyze how Personal Marketing can help Interior Designer better prepare its image and personal presentation to attract new clients. As specific objectives we seek to raise the emergence of Interior Design in the world and in Brazil; conceptualize the expression and legality of the profession in Brazil; correlate the professional segment and its relevance to society; Identify the elements of Personal Marketing (culture, values, leadership, strategies, structure, personnel, technology, knowledge, perception and processes in the discipline of Interior Design); to verify why professional approval has ensured professional performance in the labor market. The methodology included a literature search, interviews with professionals in the field and data collection and analysis. The results achieved reinforced the importance of personal marketing in this area, as well as different and complementary ways of using it in favor of prospecting and keeping customers.