Estudo de caso: estruturação de uma startup no primeiro espaço de coworking público do Brasil

Abstract

The aim of this research is to demonstrate through a case study the main steps of structuring a startup in a Public Coworking space, using Design Rationale (DR), leaving it documented as a source of consultation for future graphic design graduates interested in undertaking and contributing to society. Initially developed by Kunz and Rittel in the 1970s as a tool to explicitly record the reasons behind decisions made in the process of developing a system. Thus, for the creation of Startup we used one of the approaches of DR, QOC in the textual form represented by tables for decision making. After approval in the bidding process, Startup Floco Design, a Graphic Design agency, was installed at Worktiba, in which some projects were developed, which are synthetically described in the case study.