Análise do perfil de gestão da inovação: um estudo de caso em uma empresa prestadora de serviços

Abstract

Innovation has become the medium used by the organizations current to ensure competitiveness and sustainability to the business. Quality is already considered a requirement, therefore, to keep you in the market and achieve profitability and necessary to be in constant update, adapt to the rules and regulations and have focus on the needs and desires of consumers and customers increasingly avid for novelties. An industry that stands out in the economy and the services sector, which makes the interface between the productive sector and its target audience. This study sought to understand innovation, its models, types and classifications and their applicability in the services sector, with the purpose of analyzing a profile of innovation management in companies providing services and evaluate key criteria can management to leverage results and promote continuous improvement. For both, we used the following methodological procedures: bibliographic research, descriptive, qualitative and case study, and a questionnaire applied into a services company in the industry of electric energy, in the south of Brazil. The results showed a profile of innovation management in the initial stage, mainly focused on improvement of processes and structure, followed by criteria culture, finance, relationship, people, strategy and leadership, with practices of improvement already in progress. It is concluded that the questionnaire was efficient in the self-assessment by serving as an orientation to the definition of objectives and goals, with possibility to be applied in other companies to provide comparative data.