A gestão da inovação em equipe de alta performance para a criação e desenvolvimento do e-commerce

Abstract

The Electronic Commerce, considered the most modern and simple sales channel, the principle is presented as a necessity in the current climate, when companies are conspicuous by simplification in all sectors. The positive results over the attendance stores calls encouraging more entrepreneurs under the argument that the sales environment should occur primarily on the Internet and through it, taking advantage of its full potential. Thus it becomes a priority to invest in marketing management through research, monitoring and interaction through social networks. In relation to the consumer, a current need is that these companies try to minimize the problems that are still generated through the calling of the e- commerce system (passwords cards, delivery, etc.). In this scenario strategies should be developed to strengthen e-commerce, especially when the establishment of micro-enterprises, looking to get rid of the burden of a traditional company. Since expectations are good, some alternatives to strengthen and guarantee of safety should be considered before investing in technology and training sales teams, especially in the sense of customer loyalty. This research is presented through a literature review, addresses the deductive method, is characterized as being basic in nature and in relation to how to approach the problem presents itself as qualitative and quantitative. Aims to analyze the management tools of innovation to maximize the performance of high performance team of e-commerce.