Gestão ambiental sustentável: ferramenta estratégica de lucratividade e competitividade empresarial

Abstract

This work has as its theme the incorporation of sustainability concepts into business management, aiming to combine environmental management practices with the productive process of companies. This study emphasizes the importance of raising awareness and awareness among the business sector regarding its role in environmental conservation, with the challenge of migrating companies from a polluting and degrading position to a reality where they are transforming agents that can combine financial performance with sócio-environmental performance. The work shows the feasibility of adding sustainable environmental management to the increase of profits and competitiveness of companies, since sustainability actions optimize the productive process and value the corporate image, a fact that makes the subject of paramount importance for the continuity of business, as well as for the improvement of the quality of life of society.