Estudo e projeção da tecnologia mobile payment em uma aplicação comercial para o mercado de fastfood

Abstract

The steady rise of new shopping malls in Brazil, according to the Brazilian Association of Shopping Centers (Alshop), together with diversification of products and services offered by them, projects an increase of people moving in these areas and the need to agility in meeting these people in food courts. The current payment methods practiced by FastFood stores, where the customer needs to be present to pay for their purchase, can generate a bottleneck in food courts, reducing the turnover of people, increasing the number of empty tables and discomfort of customers. Under this scenario, this monograph offers a study of the "Mobile Payment" technology and online payment services which use such a technology, using them as a support for making a prototype application for smartphones on the Android platform and provide customers with the mobility for the online payment of your snack, Beyond Communication with the store by SMS to confirm delivery of your request. The expected results of applying the prototype "FastFood Online", which will be addressed in this monograph, are the implementation of snacks payment services by smartphone, as well as improvement in communication between stores and customers, facilitating the flow of people in food courts of shopping malls.