Franquias: quais as vantagens e desvantagens ao investir neste tipo de negócio?

Abstract

This essay has the purpose of studying the viability of the implementation of a franchise in Brazil. When the investors decide to open a business, they have doubts about which type is more advantageous or profitable than the others for opening, considering many companies have a very short life due many types of variables. The Brazilian franchising system is well developed and the option for this type of business is very common due to its facilities presented and mainly to the fact that the system offers alternatives for the expansion of the business using in most cases a low investment value. In this business model, the franchisee acquires a company already formatted and known in the market while the franchisor grants the right to use the brand in exchange for fees or remunerations previously established in the negotiation. This fact allows small investors to develop in the market, with the responsibility of representing the brand of the franchising company. This research verified hoe the relationship between the franchisor and the franchise of Ducha Cosméticos located in Curitiba works and from the result an analysis of the determinants for the success or failure of the franchises was carried out .