Ações de marketing da cervejaria Bodebrown: um caso de diferenciação da concorrência

Abstract

The marketing actions in an increasingly integrated scenario related to the expansion and challenge of artisanal breweries are being considered as a consumer experience that can accompany the consumer buying journey. From your Foundation, Bodebrown Brewery diversifies consumer contact so your brand can reclaim their lives, regardless of the channel used. In this line of reasoning, this monograph aims at theoretical references that encompass the marketing compound, with subsequent presentation of market information generated by research institutions related to the Brazilian artisan brewery market, followed by the data collection of the artisanal brewery market in. Back to the top, and presentation of studies related to new businesses of Brewery, Growler's Day, Beer Train and New Factory, which provide a sensorial experience to the consumer and a highlight of the competition.