Tecnologia gerando melhoria de processos e fidelização de clientes: estudo de caso da empresa Rodoparaná

Abstract

The company Rodoparana don’t have processes who helps in sells prospection and the intern processes related to itens stock are manuals, repetitive and high cost, since by many years the focus wasn’t the technology investment. Recently the directorship started to have a vision that technology is an investment, and not a cost that don’t add value to the services provided by the company. The technology of electronic identification systems has been used to improve intern processes, increasing the performance and productivity of companies with the objective of creating competitive advantages. This study proposes the use of QRCode to improve the stock control, the implantation of a process of satisfaction survey to help the company identify the actual need of his customers and measure it satisfaction in relation to services performed and products sold, and with this, it is expected to raise the repurchase rates, the relationship between the company and the customers and generate loyalty by suggesting the buy of equipments according the date of purchase of the product and the estimated durability.