Planejamento estratégico em pequenas empresas prestadoras de serviços de telecomunicações

Abstract

Targeting the path by which companies reach their goals has been indispensable for organizations. Identifying the potentialities and interacting with the processes allows the best use of resources, ensuring the efficiency of strategic planning. The objective of this research is to identify the main characteristics for the development of a strategic planning based on the literature that deals with the main management models. To do so, a bibliographical research was done on articles, books, websites and other materials with publications on the topic addressed. The focus of the survey are the small companies that provide services in the area of telecommunications. As main results, it was observed that the methodology proposed by different authors has little variation when it comes to strategic planning for small companies. Thus, it can be inferred that the presentation of this work can help managers in the development of strategic planning for small telecommunications companies.