Modelagem do ambiente externo de empresa produtora de MDF na autoprodução de energia elétrica

Abstract

At present, business environment requires organizations to be prepared to constant and rapid changes in order to achieve their objectives and goals. The objective of this work was to demonstrate the importance of Competitive Intelligence and Scenario Prospection as tools for decision making through a study case based in the modeling of the external environment of a MDF industry in self-production of electric power from excess of wood chips generated in the production process. Based in bibliographic research and study case, technological alternatives that allow different options for the utilization of excess of wood chips were identified: to produce thermic power (inherent to the production process), to produce more MDF, and to produce electric power for self-consumption. After the definition of assumptions, the construction of a decision flow chart allowed the identification and mapping of the variables and agents related to each decision step, demonstrating the importance of the mapping and monitoring of those variables and agents for the decision making process.