Análise do fluxo de informações no desenvolvimento de produtos pela perspectiva enxuta: um estudo de caso na indústria farmacêutica

Abstract

Lean philosophy applied in the context of product development allows to rationalize the use of resources, making the launch products faster in companies. The literature indicates ten kinds of waste in product development. This paper presents a case study in a multinational pharmaceutical company, where they were perceived flaws in the product design change process in a product line. This research evaluates the theoretical concepts of losses and facing those which were found during the product development project with design change. Of the ten types of loss reported in the literature, five were identified in the case study. There is the lack of communication between those involved in the project design centers; in the background, the confused environment in which the project was developing. The study shows how the poor quality of information and its flow can compromise the success of the product development process, and what measures would be needed to correct these problems, considering the principles of the lean philosophy.