Investigação da viabilidade de implementação de programa de rotulagem ambiental de produtos em uma Universidade Federal: estudo de caso da UTFPR

Abstract

This thesis's central themes are the environmental sustainability and its insertion in products production, from the perspective of labeling. Thereby, the work aims to investigate the feasibility implementation of an environmental labeling program for products, which have the certifying agent a federal university, whose case is the Technological Federal University of Paraná (UTFPR). The development of the research was mainly exploratory and was done through literature surveys and field phase. The theoretical framework sought to understand the functioning of existing labeling programs, involving the necessary standards. The field phase consisted of the following steps: questionnaires to producers and to consumers, from which it was possible to perceive that there is still little knowledge about the existing labeling programs, and still need to raise awareness of most consumers, but there is a tendency to search for the production of products with less environmental impact; a case study of an existing labeling program, from which have been identified especially the program's relationship with the university to which it belongs; and a study of the UTFPR structure, which enabled to identify the potential of the structure and the existing body of researchers at the university that can support the program operation. From this information, some proposals were designed to enable and to seek for the effectiveness of the program operation being implemented in UTFPR. Overall, it was possible to perceive that the demand for products with less environmental impact is still small and labeling programs are poorly known; in this sense, universities, by their physical and personnel structure could be inserted in this context, in order to contribute to society - promoting responsible consumption - and enable applied teaching through the implementation of a labeling program.