Design thinking como ferramenta aplicada à cenografias de eventos corporativos

Abstract

Design Thinking is an innovation methodology developed in the United States that, over the last two decades, has been used as a means to develop innovations in organizations. It is also a tool to imagine the future, discover new solutions and bring products, services and experiences to the market. The scenographic design has been gaining significant space in the business context and has an important role in corporate activities in order to generate more intelligent and viable solutions. The objective of this work is to show that the multidisciplinary training of the scenographic designer and his relation with socio-cultural and technological innovations, with a mediating character and a more comprehensive and systemic perspective, can make possible the extension of the professional's field of activity in corporations. The methodology used was the review of the literature on Design Thinking and scenographic design. The results of this review make it clear that the scenographers’ designers can contribute to the organizational environment, since they are professionals trained in the conduct of creative processes and, ideally, their competencies are complementary to management skills. In this way, it is concluded the scenographic design, integrating the pool of Design Thinking participants as a tool for solving problems and obtaining innovation in a corporation, immerses with the other participants to analyze the proposed problem, can design possible solutions for the problem and prototype and validate with real users.