Aplicação de metodologia para desenvolvimento de startups: estudo de caso de uma startup especializada em prestação de serviços para eventos

Abstract

The concept of entrepreneurship has changed over the years, gained breadth and ceased to represent only the opening of a new business model. Entrepreneurial ideas transcend the business world, are linked to ways of solving problems in a society. All of this has impacted people's way of acting, thinking, consuming and relating, which has allowed the emergence of so-called: entrepreneurial behavior. Startup is an entrepreneurial business model that has some characteristics different from traditional models, such as: innovation, scalability and replicability. The present work was developed with the purpose of proposing a business model specialized in providing services for events in the city of Ponta Grossa - PR. The goal is to structure a platform through an application that relates simply and efficiently to companies or individuals who need specialized service providers to hold events with professionals. For the structuring of the business model, methodologies proposed by several authors, such as those described in the books "Disciplined Entrepreneurship", " The 4 steps to the Epiphany ", "Lean Startup" and "Business Model Generation" " were studied and articles on this subject. Based on the analysis of these methodologies, a description of startup development was elaborated with a step-by-step of steps for the validation of the business model of a startup specialized in providing services for events. In this way, it was possible to develop the ideal business model for the provision of specialized labor to provide services at events in the city of Ponta Grossa through validation with clients and analysis of the target market. After the development of the steps defined in the methodology it was possible to validate the business model, in this way the present work had a positive result for the development of a service startup in Ponta Grossa - PR.