Estudo sobre a influência das campanhas educacionais na conscientização sobre o adequado manuseio dos resíduos sólidos

Abstract

This research presents a proposal to investigate the influence of educational campaigns on citizens' behavior in relation to solid waste. The study seeks, through the application of three different methodologies of educational campaigns, to verify which one results in a better awareness among the population. For that, a study region and parameters were defined to evaluate the profile of the research participant and the residues generated by it. Two study areas of different socioeconomic levels were addressed. In field research, through the application of forms, information was collected on the residents of the dwellings investigated in the survey, in all 97 residences, and on their relationship with municipal management and solid waste. Two collections of waste samples were carried out, one prior to the application of the campaigns and one after, in order to measure whether or not there was an effect on the behavior of the population. In this way, we sought to understand the best methodological approach considering the context and profile of the respondent, as well as the influence of the socioeconomic characteristic. The results indicate that the purely textual approaches, in the case studied, the plywood, do not have the desired effect. On the other hand, approaches that include more concise conversations and explanations tend to produce better results, up to 43% growth in the compliance parameter. Observations about the characteristics of the population profile show that there is little difference in the results of the regions of different socioeconomic levels, being the methodology the most relevant factor in the different results obtained.