Desenvolvimento de um guia comercial usando Wordpress com foco na usabilidade e experiência de usuário

Abstract

This paper aimed at developing a website prototype like a commercial catalog, and, therefore, was applied the principles of web usability and user experience. A commercial catalog is a type of online adverstisener used to gather information such as products and services about companies of a certain region, providing a fast and efficient search tool for users who need such information. This tool must allow access to anyone, from different ages. For this work is intended to find usability problems on existing commercial catalogs, from user testing, and then propose a solution to be applied in the prototype. For the development of this website was applied practical knowledge and technologies for web development, such as responsive webdesign and the content management system WordPress. As a final result of this work, was obteined a website that met the basic principles of usability, providing a satisfactory user experience.